The initiative

Inspired by the marvellous perspectives of this sector today, and the considerable public interest generated by wine-related activities, a group of prominent figures from the Maule Valley wine industry joined forces with the Chilean Production Development Corporation (CORFO) and the Chilean Wine Corporation (CCV), to launch a project directed at promoting wine and tourism in the region.

The Maule Valley lies in the most southerly part of Chile's Central Valley and boasts the country's largest area of vineyards. With a long wine-making tradition which dates back to the times of the Spanish colonization, today this region has over 30 thousand hectares of vine plantations. As wine exports increased in the mid-1980s, the activity of wine-growing enjoyed considerable expansion and the process of wine-making underwent some changes. The growth in the industry made it possible to introduce new irrigation techniques, innovative technology and a wider range of grape varieties of European origin. Today, the following strains are grown in the Maule Valley: